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How Michael Jordan Became a Global Icon!
Iva Berg@iva-berg · video 33 of 40
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Description
How did Michael Jordan become much more than a basketball superstar? In this video, I explore how his career on the court turned into a global business phenomenon that reached far beyond sports. From the deal that helped change sports marketing and the rise of basketball sneakers in youth culture to his success in film and the business built around his name, Jordan created a new model for what an athlete could become. I’ll also look at how his influence connected basketball with fashion, music, advertising, and entertainment — and why his impact is still shaping the business of sports today.
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