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$2 Vs $15: What are You Paying For?
Evanigma TV@evanigma-tv · video 46 of 52
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Description
Why can one cup of coffee cost $2, while another costs $15? Is the expensive one really that much better — or are we paying for something beyond the coffee itself? In this OFTV video, I’m exploring how presentation, atmosphere, branding, location and even our own expectations can change the value we give to exactly the same product. From the cup in your hands to the room you’re sitting in, small details can influence what we expect before we even take the first sip. So next time you order an expensive coffee, ask yourself one question: what are you actually paying for? Watch till the end and tell me — would you choose the $2 coffee or the $15 one?
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