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Why Gen Z Buys the Aesthetic2:43Watch on OFTV

Why Gen Z Buys the Aesthetic

Milana GoldMilana Gold@milana-gold · video 60 of 62
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Length2:43
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Description

Why does Gen Z care so much about how a product looks and feels? Explore how aesthetics, branding, social media, and visual identity shape what young consumers want, value, and ultimately choose to buy.

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