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Why Free Trials are Hard to Cancel2:30Watch on OFTV

Why Free Trials are Hard to Cancel

Milana GoldMilana Gold@milana-gold · video 59 of 62
Published
Length2:30
Gap to previous7 days
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compared with the average for videos published since tracking started (227 so far)
  1. Published on OFTV
  2. Picked up by OF Candy
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Description

Why are free trials so easy to start but surprisingly hard to cancel? Explore the psychology and design tactics behind confusing cancellation steps, reminders, subscriptions, and other tricks that keep users paying.

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